A selection of work created between 2023 - 2024.
Alan Watts - The Awakening
In an increasingly isolated world, people are looking for answers. None more so than young people. But in an era dominated by Social Media, algorithms can lead us to look in the wrong places. They often amplify polarising figures, particularly affecting impressionable youth. (With the likes of Andrew Tate hoovering up thousands of lost young men.)
A long time ago, there was a man who offered answers. Who dedicated his life to guiding people. To using History, Philosophy, Psychotherapy, Psychiatry, Buddhism, Taoism, and Hinduism. To help people ask the right questions. To look at familiar challenges in unfamiliar ways.
His lessons touched the lives of millions. His name was Alan Watts. Using thousands of his words, and extensive AI prompting, we awakened his wisdom. To share it with the world. To try and help people find the answers they are looking for, starting with some of Google's most searched existential questions.
The channel was a not for profit creative project, created with Beatriz Zambrano at Impero, and what started as a channel, we eventually turned into a publicly available bot on ChatGPT.
Interview with Shots. Interview with Media Cat Magazine. Featured in Campaign, PR Week, The Stable, Ads of the World, Best Ads on TV
Cards Against Reality
To get spend management company Ramp on the radar of VCs around the world, we sent them their very own bespoke set of Cards Against Reality.
Created with the team at Space Cadet.
.jpeg)
FutureLearn - Knowledge Wins
Most people have at some point done something to get an edge at work that isn't tied to their performance. Coffee machine anecdotes, dressing like the boss. If you haven't tried it, you've seen someone try it. But it all pails in comparison to simply getting better at the job. Knowledge always wins. Created alongside a pitch-winning deck for Nike Air Jordan, with the team at Impero.
CanO Water - Toxic Relationship
Have you used a plastic bottle and it wasn't your fault? You could be entitled to some free CanO Water.
A Plastic Breakup Hotline was the perfect idea for CanO. But we needed an equally perfect stage upon which to announce it. Along came Wimbledon, which had been greenwashing on behalf of Evian for 16 years. In 2023, they tried to tap dance around it. ‘Wimbledon are using Evian reusable bottles this year’. But this was just for players and VIPs - a sneakily worded PR Trick. Meanwhile, they expected to sell 250,000 single-use plastic bottles. That’s a lot of microplastics to swallow. So, CanO called attention to the madness with this cheeky stunt. Created with the team at 10 Days. Click the image below to see the film.
Reiss of London
A series of brand films I made with director Nick Tree.
Outside the Box
I spent three months at sports entertainment agency Fuse International. While there, I worked on FedEx's sponsorship of the UEFA Champions League. This included creating the name, concept, and scripts for a content series to amplify it, looking at football through series of lenses; passion, competition, and business. Created with the team at Fuse International and FootballCo.
Bruce Wayne
When I was 15 I taught myself to use Photoshop by colouring in black and white comic book sketches. Fast forward to 2023, and after a few months of playing around in AI, I wanted to push myself to take my skills to the next level. I set myself a challenge - make a trailer for a movie I wish existed. It felt only natural to return to the land of superheroes.
Visuals: Midjourney, Runway, Photoshop
Audio: Pixabay, Cookie Creeper/ Slender Elementary
Birds Aren't Real
Having had so much fun with the Batman trailer, I used AI to make a trailer for a movie starring Michael Shannon, Timothée Chalamet, and Gwyneth Paltrow, based on the internet jokespiracy 'Birds Aren't Real'. I later took on a project during the 2023 Christmas break in which I incorporated quotes from some of my favourite movies into the movies' visual worlds.
Visuals: Midjourney, Runway, Photoshop
Audio: Pixabay, Jim Morrison
It Duzn’t Haz to Be Heinz
An op-ed piece in The Drum about the cost of living crisis, and how it impacts brand loyalty.
STÆDIUM. Working with Tres Bien, Munich.
