The brief was to launch the new Audi A7, a car that is armed to the teeth with tech and has a rather mesmerising set of lights.
It called for something a little different to grab the attention of a target customer grew up on 80's TV.
Lights. Tech. 80's TV.
The idea
Partner with Top Gear and re-imagine the opening scene of Knight Rider.
The video was embedded within a native article at topgear.com
We also created DPS editorial within Top Gear magazine
Banners and MPU's drove traffic to the page
