F1 2021
EA Sports

F1 2021

Client
EA Sports
services
Creative, Creative Direction, Copy, Art Direction
Link

F1 2021

Getting up close and personal with Formula 1 Driver, Daniel Ricciardo.

Assorted Press: Shots, Best Ads on TV, Little Black Book, Racing Games

ECD: Will Thacker

Design: Samuel Guillotel, Rory Stiff, Casey Highfield

F1 2021 by Elliott Starr (he/ him)

For film 03, we worked with Daniel Ricciardo to create a bespoke car livery, racing suit, and helmet. We integrated it into the game, making it something players could unlock, select, and race.

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