How do you stand out in a sea of brands fighting "Ocean Plastic"?
First, have a point of differentiation. Seven Clean Seas literally pulls plastic out of the ocean, while competing brands simply scoop up plastic within 50km of the coast. (Some of them even pinch it from recycling centers). Differentiation: check. Second, create a disruptive brand identity.
Press: Creative Review Design Week Creative Moment Little Black Book Branding News Press Office
Design: Rory Stiff, Casey Highfield, Samuel Guillotel
ECD: Will Thacker
A partnership with renowned underwater photographer Anuar Patjane Floriuk. It saw 78.5kg of plastic pulled out of the ocean for each print sold. That's the equivalent of a year of your plastic footprint. Each giclée print was one of only ten produced, for a total of 100-limited-edition prints. The artworks were printed on eco-friendly Hahnemühle Bamboo. They were, of course, shipped with no plastic.
