Sofa Utopia
Swyft

Sofa Utopia

Client
Swyft
services
Creative, Creative Direction, Copy, Art Direction
Link

A new take on sofa ads for a brand offering a new take on sofas.

The campaign created a 35% sales uplift, and a total of £11.7M in sales. The Swyft team almost doubled to keep up with demand.  What's more, 'Beautiful Living' received 3 official selections at the Berlin Commercial Awards and was one of the Top Ten Most-viewed Ads on Shots in 2021.


Click the image below to view the film.

Swyft by Elliott Starr (he/ him)

One of the nicest unprompted comments my work has ever received:

Swyft by Elliott Starr (he/ him)
Swyft by Elliott Starr (he/ him)
Swyft by Elliott Starr (he/ him)

ECD: Will Thacker.

Creative Collaboration: Bryn Jones-Walters

Interested in working together?

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