The research was clear. People were desperate to find ways of tackling the climate crisis. But often felt helpless to do so. We needed a campaign that would remind people of their power in this fight.
'The Home Front' was a carbon-neutral campaign to inspire the UK to make their home energy carbon neutral. If every UK household made their homes zero carbon, we'd save 101,193,391 tonnes of emissions each year. That's twenty-four million return flights from London to Hong Kong.
ECD: Will Thacker
Director: Siri Bunford
DOP: Jim Jolliffe
Stills: Jim Jolliffe
Poet Hollie McNish delivered our voiceover.
Seasonal radio ads explained what powers OVO's renewable power.
Online film reinforced OVO's green credentials.
Press:
